Iñaki Setien - Madrid, España
It is very probable that have already made you the question that more times are formulated in the world of the business in Internet to these heights:
"What would I be able to sell in Internet? "
Because well, the best way to find that product would be to follow an inverse process that is to say to what could be thought of a principle,: to find people that are demanding something (what is known as a "market niche") for you to be able to offer them that "something". If you have a product you have to find their market, and this is probably the most difficult thing of getting. He thinks that your potential clients can that they are not even connected to Internet.
However, if your you offer what people are looking for, you will be much easier to develop an effective place and to attract appropriate traffic toward him. I will give you an example: why do you believe that the XX places are being so successful? Clear! simply they offer what people want.
Summarizing: You need to be sure that the market niche is there that is big and easy of consenting to him. Then he tries to discover what it is what they want and sell him it.
Some models of business in internet:
To create and to sell your own product through your web. Later on we will see those that adapt better to the possibilities of Internet. To participate in a program of affiliated (they are ascending lately as the foam). this way you would prepare from the first moment of a product, without having to develop it you.
To put in Internet a business that you possess. (for example any store or traditional business, consultancy, services, etc.) to Sell products developed for other... At the moment there are some digital products (as and-books and software) that offer with resale rights, in such a way that you obtain the possibility to sell yourself that product when buying it, he/she means this that is yours to all the effects, since you don't have to give any commission to who sold it to you.
We will center ourselves a little more: we already know that the best products to sell are those that people want, but besides that... if above they can be made arrive to the client through the Net (by means of discharge or "download" from the own Web), we have the products that are triumphing today in day in Internet.
For categories: this is it that better one can sell for Internet:
—Software and video games: they can descend directly from the place web, this eliminates middlemen, it reduces costs, and what is even better favors the purchase for the client, since he can have it in their power in only some minutes and without moving of house. Something unthinkable some few years ago, truth? But is this the present, and are the things changing.
—Infoproductos: It is to sell specialized information, if you make it well it is one of the things that better they are working right now. The information can surrender in form of electronic book discharged from the same page, or through an access restricted the clients, or by means of the electronic mail.
—Consultancy services: It is also convenient that it is on specific topics and of which a market niche exists.
—Pornography: Without entering in if it is or non morals to sell sex for the Net who you/they make it doesn't have to worry about convincing people so that he wants their product. It is a fact that there is great pornography demand and they know it. Another so much of the same thing happens with the on-line casinos, appealing to the most primary instincts none of these two business has problems to find clients.
—You program of Affiliated: If you don't have an own product, or you are developing it and he is interested to acquire experience, it is a good election to begin. You will have the product from the first moment and you will take yourself a commission for each sale, and with an important particularity: you won't have to spend time and money in preparing the infrastructure of an own business.
—Material goods: They suppose a bigger complication, since it is necessary to store them, to send them and to make a pursuit of the whole process. They imply bigger expenses that all the previous ones, and they are few the material products that are profitable for a small company.
Clear cúales is as for the margin of benefit that he/she leaves the product they are the winners:
That entire product or service that it can be sent through the Net imply that we won't have expense some when making it arrive to our client (that on the other hand will receive it at once of paying it)
Besides this, once finished the product (for example an electronic book, or a software) we will be able to have infinite units of the same one without increasing the costs.
As conclusion we can say that the products that give us to win practically with expense zero are:
Digital products
Products created by ourselves (100% of benefits)
Acquired products with resale rights (100% of benefits)
With these products All the sales are translated in benefits! except for the minimum expenses of maintenance of our place web.
Lastly, another aspect that we should always take care to the maximum is that our products are of great quality, to be able to offer a guarantee with the security that a high percentage of refunds won't be given. The guarantee is a practically obligatory condition if we want to sell in Internet and to offer credibility.
